DIGITAL MARKETING & LEAD GENERATION SOLUTIONS

SEARCH ENGINE OPTIMIZATION

SEO for the long term, based on fundamentals.

SEO can be confusing if you go by all the free advice on offer. Change the tags, get back links, build internal links – the checklists are never ending. Our approach to SEO is methodical & we apply the best in class tools to bring you real long term results.

Getting lost into the detail of search engine optimization is easy. There is a lot of technical jargon thrown around and several ‘experts’ to deal with. SEO for us is a long term investment and not just another digital marketing strategy. There are no overnight results. We believe that if your website has rich, unique, engaging content relevant for the user, they would spend more time on these pages, mention the content on social media and share the content. In the long term this is the only sustainable to improve the search ranks for your website.

PPC - PAY PER CLICK ADVERTISING

The right leads drive business and we get it.

Plain vanilla search engine marketing is passé. We deploy a 360 degree effort on lead generation. Combining SEM, social media enabled lead generation as well as mobile ads, our methodology can enhance your sales funnel significantly. And we don’t stop at lead generation. We nurture them in the true sense!

If your ad-spends on digital are increasing without impacting the number of leads, you’d benefit immensely from consulting with our team of lead generation experts. We have successfully shown our competence to improve both the quality and quantity of leads for the same advertising spend several times in the past. How do we do it? Our recipe starts all the way from meeting the end consumer, fine tuning the communication based on their feedback, creating interactive landing pages, optimizing the keywords, using sophisticated tools to improve our ads and constantly measuring performance. To top it, we add the social zing as a new unexplored source of leads.

Brands are publishers and need to dish out engaging content in different forms. The better the content, the better the brand’s buzz. Our expertise in social media marketing differentiates us.

There is a reason why social media marketing is often referred to as content marketing. Regardless of which social platform is contemporary or which device has the fancy of the world, everyone is consuming and will continue to consume content. This content needs to be rich, having either wisdom or humor to engage the audience and should be grasp in a limited span of time. In nut-shell, the content should be value adding to the consumer’s life. Our team’s primary competence is the ability to create such content to suit your brand’s needs.

Defining the right content strategy

Great content marketing starts from a well-rounded content strategy. Our Digital Marketing team will start from what is the brands’ essence, who is the target audience and where are they likely to consume content published by your brand. Further we assess the right frequency of communication depending on the category, the form of content, the share of voice required for the brand on digital mediums. All of these are also weighed against the budget at disposal.

Realizing that content creation can be continually improved, our team relies on analytics to check the content types are doing well versus others and fine-tunes the content mix on all platforms being used.

Supporting your content marketing mix

Great posts, witty tweets, engrossing web-copy, informal blogs, great looking infographics, animations, banners, videos for your YouTube channel – we have the competence to create the entire range of content. Depending on what platform is best suited for your brand and what the target audience is, our team creates high quality content which is relevant to the consumer and is in line with your brand’s stated goals.

Our content processes

A grammar issue in the copy or a typo does more damage to your brand equity than the gain of publishing any piece of content. We recognize how important it is to be creative, original and accurate. We have developed processes and build teams around these processes to ensure that content being published by your brand is always professional.

Using our sophisticated analytics tools we determine what kind of content works and what content type needs to be weeded. We use state-of-the-art content management tools to make collaborative content creation possible and the approval process smooth.

Our social media content team

Being creative every day is not easy. We have created and nurtured an atmosphere which enables creative expression. Our team comprises of experienced designers, copy-writers and creative professionals who have had the best of education in their respective fields. Add to this the experience they have gained working on different brands over the past few years and you’d have an unbeatable combination. Our content team churns out creative content appropriate for your brands every day.

Combining youth and experience is important and we have successfully accomplished that within the team. To understand the lingo of the youth, one needs to be part of their lives, quite literally! Our team has a good mix of the youth and experience so that the content created for your brand is in sync with the times, but is also endowed with the right marketing message.

The content team also comprises editorial staff who provide oversight to the team of content creators and ensure that typos and grammar issues are kept at bay.

Social media content for SEO

Our primary approach to SEO involves creating great content. If your website or portal has great content, visitors will spend more time (reducing bounce rate), interact more with the content (more clicks and page views) and have things to share on their social networks. That is fundamentally what makes for good SEO, much more than what back links and technical gimmicks can get you. With our content team, we are able to deliver great SEO results while improving your brand’s equity with the consumers making it a double win!

 Communicating with decision makers and decision influencers within large enterprises and SMBs is a specialised competence. Our B2B marketing practice has mastered this domain with years of experience.

We apply some of the best customer intelligence and automation tools to our B2B marketing methods. These enable dynamic content on B2B portals and emails and account based marketing campaigns (ABM). The end outcome?Conversations with decision makers. Our brand campaigns positively influence their decisions in your favor.

Thought leadership portrayal, an important ingredient of any B2B marketing effort, is driven by our B2B content creation team. Our B2B content team has helped author high-impact articles and B2B adverts, positively impacting the perception of several enterprise and SMB brands.

B2B lead-generation campaigns, employer branding campaigns, CSR campaigns – we’ve done it all. Partner us to grow your B2B business and enhance your brand’s perception.

 The right message, to the right audience, through the right medium and at the right time – our marketing automation practice adds this competence to your marketing armory. Our teams have consulted on and implemented marketing automation for various brands, both in the B2B and B2C context. The impact has been significant – better opens, click-through, leads, meetings (in the B2B context) and obviously revenues.

Marketing automation platforms we work on

We work on a variety of platforms to enable marketing automation including marketing cloud products. These include popular platforms such as Adobe Campaign, Pardot, Eloqua and Hubspot. We also develop custom automation platforms by working on open source platforms such as Mautic.

Our multi-platform competencies enable us to deploy appropriate platforms, ranging from open source to enterprise solutions. If you wish to scale up to more comprehensive solutions or wish that your systems integrate with automation platforms, our team could be of help.

Our approach to marketing automation

Marketing automation is most often seen as merely an extension of ‘drip campaigns’. That is a myopic approach. For us marketing automation brings to life cross-channel marketing. Our full-service capability gives us an upper hand while deploying marketing automation. Important elements in our approach include:

1. Start by understanding the distinct consumer segments who could be buyers of the brand.
2. Start with a deep dive on the consumer’s buying behavior in the context of the brand. What drives the consumer to consider, which differentiators are meaningful, what concerns need to be countered and how much time does it take to make a typical conversion happen.
3. Map out all touch points where the brand could communicate with the consumer over the buying cycle – this could span social, email, phone, display and offline interactions.
4. Create a communication strategy – what needs to be communicated to consumers at different stages of their buying journey, in what form and manner.
5. Integrate all systems to the marketing automation system – CRM, advertising channels, DMPs if being used and so on. 
6. Develop creatives which are rendered with dynamic content.
7. Monitor and improvise based on results.

This gets you the best possible outcome from your investment in internet marketing services and automation systems. Our specialists can guide you through this entire process and then execute the social media marketing program that is right for you.

Impact of marketing automation

Our marketing automation consulting and implementations have brought down costs dramatically, helped deliver revenue growth using cross-channel campaigns and unearthed new targeting opportunities for our portfolio of brands. Partner with us to leverage marketing automation to your advantage and create  successful lead generation campaigns.

1. Define Your Sales Lead Generation Objective: Are you complacent? Do you really understand how & why you need to generate the right leads? Do you understand where the world is going?
2. Choose Correct Sales Leads Generation Techniques: One of the common mistakes in lead generation is to go after the popular  marketing channels. We help you choose the channels where your target audience is present.  
3. Create Relevant Content: Whether its traditional or digital marketing, your primary task is to address the concerns of your target audience across their buying journey.  You need to reach your end user, catch their attention, and have them reach out to you. 
4. Customize Your Content for Selected Channels: The customization includes various types of content, i.e. text, images, videos, presentations etc.
5. Leverage Paid and Low Cost Advertising: Ads are very relevant sources for creating initial success and to scale it. You can grow organically but the smart people if they can afford it pay for it. 
6. Create an Action Plan: The final step before you start executing is to put timelines and responsibilities across relevant teams and marketing automation processes. 
7. Measure Results and Optimize: Ability to measure and optimize in real time will ensure that you’ve defined relevant metrics and chosen relevant tools to measure your performance before you go live.